While working with ABFS Consulting over the course of 8 years as the company’s marketing and technologies coordinator, I had been primarily in charge of developing and administrating the technical and online infrastructure on which the company had based its operations within. This included the use of a high powered CRM (Salesforce) and Google-based apps, and the websites that I had designed developed. Outside of that, I was also in charge of marketing. Although most of our marketing was web-based, we did have a few basic print items that were created as well as noted below.

A print and web PDF foreclosure guide that was accessible to website visitors inquiring about the foreclosure process in Alberta.

The website however, was the primary tool we used to drive traffic to the company. Through the use of clean, functional design, strong SEO and web advertising campaigns.